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Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

GTM

Google Tag Manager measures the number of visits to a website and the parts of the website that are the most popular among the website’s visitors. This information is used to provide information on the use of the website and enhance the user’s experience.

Ad Storage

Stores information related to advertising, such as ad targeting and measurement.

Ad User Data

Handles user data for advertising purposes, including user profiling and audience segmentation.

Ad Personalization

Personalizes ads based on user behavior and preferences.

Analytics Storage

Collects and stores analytics data to understand user interactions and improve services.